Fundraising Campaign Terms
Detailed rules for creators, studios, and backers using Nukhu fundraising campaigns. NuPoints escrow, all-or-nothing goals, tranches, perks.
Last updated: ·Nukhu Media, LLC · 80 Elizabeth St. New York, NY 10013 · 631.924.7330
Contents
1. Applicability
These Nukhu Fundraising Campaign Terms apply to all users who create, submit, review, approve, back, comment on, manage, fulfill, promote, or otherwise participate in a Nukhu fundraising campaign. These terms supplement the Nukhu Terms of Service and, for creators, the NuVee Creator and Content License Addendum.
2. Fundraising model
Nukhu fundraising is a curated, admin-reviewed campaign layer attached to a NuVee, episode, season, or series record. It is not an open public crowdfunding marketplace and not every project will be approved.
Campaigns may support standalone films, single episodes, parent series, season packages, post-production milestones, delivery milestones, release preparation, or other approved film-related goals.
3. No charitable donation or investment
Standard Nukhu fundraising campaigns are commercial film support campaigns. Backing a campaign is not a charitable donation, is not tax deductible, does not create equity, does not create securities, does not create ownership, does not create producer control, and does not create profit participation unless a separate written agreement signed by Nukhu expressly says otherwise.
Fiscal sponsorship through the Nukhu Foundation is separate from Nukhu.com crowdfunding. Tax deductible support must be processed through a foundation-approved donation flow, not through standard NuPoints crowdfunding. See the Foundation Fiscal Sponsorship Notice.
4. Campaign status and lifecycle
Campaigns may move through statuses such as Draft, Submitted, Under Review, Approved, Live, Funded, Failed, Awaiting Milestone Completion, Awaiting Final NuVee Submission, Final Review, Released, On Hold, or Closed. Nukhu may rename, combine, or add statuses as needed.
A live campaign page may show funding progress, tiers, perks, updates, backers, cast, crew, trailer, story, share actions, and support options. A funded project page may show funded status, milestone progress, updates, and backer credits. A released NuVee page should no longer show active donation UI unless Nukhu expressly enables another support feature.
5. Submission fee and campaign review
Nukhu may require a $20 submission fee before certain fundraising application features, trailer upload, or media upload are unlocked. Submission fees are non-refundable unless Nukhu determines otherwise or law requires otherwise.
Nukhu reviews campaign content, goal realism, target type, stage, payout readiness, tax readiness, perk deliverability, custom perk proposals, quantity caps, travel disclaimers, media readiness, and creator history. Nukhu may approve, reject, return for edits, pause, close, or reschedule any campaign.
6. Goals and all-or-nothing structure
Unless the campaign page clearly states otherwise, campaigns are all-or-nothing. If the campaign reaches the approved goal by the deadline, pledged NuPoints may settle and the campaign may enter funded status. If the campaign does not reach the approved goal by the deadline, the campaign may fail and pledged NuPoints return to backer account balances.
Campaign goals should be milestone-based when possible. Nukhu may set, approve, adjust, or require edits to public goals before launch.
7. NuPoints escrow only
Campaign backing uses NuPoints escrow. Backers may buy NuPoints and then pledge NuPoints to a campaign. When a pledge is made, the pledged NuPoints may be held in escrow and unavailable for other uses while the campaign remains live.
If the campaign fails, pledged NuPoints return to the backer's Nukhu account balance. Returned NuPoints are not redeemable for cash and are not automatically re-pledged to any relaunched campaign.
A failed campaign may notify prior backers that it has relaunched with updates, a revised goal, revised materials, revised tiers, or other changes. Backers must choose whether to pledge again.
8. Platform fee and creator pool
If a campaign succeeds, Nukhu may retain a platform fee equal to ten percent (10%) of the funded amount unless another rate is stated in writing. The remaining funded amount, less any additional approved costs, chargebacks, reversals, taxes, or required adjustments, may form the creator pool for payout purposes.
9. Tranches, risk labels, and milestone updates
Successful campaigns may pay creators in one or more tranches. Tranche schedules may be tied to milestone updates, proof of progress, delivery materials, admin review, final NuVee submission, or release readiness.
Campaigns with more frequent tranche review and milestone requirements may be labeled lower risk. Campaigns with fewer review gates or faster release of funds may be labeled higher risk. Risk labels are informational and do not guarantee project completion, delivery, quality, refund, or reduced loss.
10. Support tiers and predefined perks
Nukhu may provide standardized support tiers, suggested amounts, and predefined perk categories so campaigns are easier to understand and easier to fulfill. Example public tiers may include Supporter, Insider, Premiere, Producer Circle, and Executive Circle.
Perk categories may include Base, Digital, Shipped, In Person, and Credit perks. Not every campaign should offer every premium perk. Premium and custom perks may require admin approval.
11. Perk fulfillment
Each perk may have a fulfillment owner, delivery type, quantity cap, disclosure note, and expected timing. Nukhu may fulfill certain platform perks, such as release access, supporter listing, campaign updates, digital badges, or platform messaging. Creators may be responsible for filmmaker-fulfilled perks, including physical items, signed materials, event access, conversations, credit acknowledgements, or other approved perks.
Travel and lodging are not included for in-person perks unless explicitly stated. Event perks are subject to scheduling, venue availability, safety, capacity, location, legal requirements, talent availability, and project completion. Physical perks may be limited by shipping territory, address accuracy, production delays, or fulfillment feasibility.
Credit perks, including Special Thanks, Associate Producer, and Executive Producer credit, are subject to admin approval, final credit structure, distributor or platform requirements, guild restrictions, technical limitations, and project delivery status.
12. Backer information for fulfillment
Backers may be asked to provide information needed to fulfill perks, such as display name, anonymous preference, shipping address, phone number, event RSVP, scheduling preferences, accessibility needs, or contact email. If a backer does not provide required information, a perk may be delayed, limited, or unavailable.
13. Creator obligations
Creators must provide accurate campaign information, truthful use-of-funds statements, realistic delivery plans, accurate credits, accurate risk and stage information, and clear perk disclosures. Creators must not promise securities, profit sharing, tax deductions, unrealistic perks, unapproved credits, or benefits they cannot reasonably fulfill.
Creators are responsible for taxes, payout information, collaborator payments, third-party costs, permissions, and fulfilling creator-owned obligations.
14. Backer acknowledgements
Backers understand that creative projects involve risk. Nukhu review, tranche schedules, risk labels, updates, and escrow rules reduce confusion but do not guarantee project completion, release, quality, festival placement, event availability, or perk fulfillment by a creator.
Backers are responsible for reviewing the campaign page, target type, risk label, tiers, perks, disclosures, and updates before pledging.
15. Campaign changes, failure, and relaunch
Nukhu may require campaign edits before approval or relaunch. A relaunched campaign may have a new goal, new deadline, revised materials, revised tiers, revised perks, or a different payout structure. Prior backing to a failed campaign does not automatically carry over.
16. Taxes
Campaign support is not tax deductible through standard Nukhu.com fundraising. Creators receiving funds are responsible for taxes and reporting. Backers should consult their own tax advisors for personal tax questions.
17. Enforcement
Nukhu may pause, hide, modify, reject, terminate, or close campaigns; remove tiers or perks; freeze payouts; return pledged NuPoints; suspend accounts; or take other action if Nukhu believes a campaign violates policy, law, platform rules, rights, payment requirements, or backer trust.